Sex ads

ART ESSAY

Women the internet says want to fuck me.

Words by & artwork by Matias Ezequiel Reyes


The VHS porn boom of the nineties introduced solipsistic pornographic video consumption, which further developed via the web. Since then, the clickbait ads test the gullibility of the one who seeks audiovisual sexual satisfaction. A  derivative of this marketing tendency are fake-chat banners. They play on basic and quick-to-read formats: a photo, a little message balloon, a button to answer the request, and, not rarely, direct speech. As in usual fashion with ads, the image is not looked up by the consumer, it’s the image itself that finds him/her.

 

The internet brings us images of the people (that could be) around us. You meet an enormous number of nonexistent personas, generated by the combination of images and hypothetical text, that engage in somewhat banal innuendos, shedding light on the representation of sexual liberalism and on the expectation of a generic porn user.

 

The project itself is the fruit of months of porn surfing. The first sessions quickly revealed some well-known patterns: image and name repetition, approximative translations and geolocalization for targeted messages. Deepening the research, I started to use some random methods of web camouflage to variegate the range of the exploration, leaving, however, to chance what kind of user I would be identified as.

Quickly I started to try on different languages, noting an improvement in accuracy when it came to English. Images kept coming in different sizes and shapes, sometimes accompanied by country flags or chat logos. Gender and ethnicity were associated with the kind of site, frequent tag consumption and the like. From that point of view, the research featured a stagnation on heterosexual caucasian male aimed ads. On the other hand, an archetype of alternative lifestyles quickly arose, linking age with a progressive standard of lusty desperation. The younger the women, the more unnecessary a justification for her lust. For a first age stratum (20-30) the key-words seemed to be boredom and fun, accompanied by an aggressive linguistic approach. As they became older, narrative exploits were created to excuse their behavior: after the age of 30, I started to stumble upon divorcées, the concept of loneliness and shyness (“Sorry if I’m writing you…”). Then, going up to 50-60, the storyline became less justificatory with them frequently addressing the issue of being older women themselves, but returning to the theme of having fun and a sort of aggressive manner.

A quick map of the behavior probably defines an implicit justification for lust in young and older women, to have fun for experimentation and loneliness correspondingly. For the mid-range, an anomaly seemed necessary to excuse their behavior.

 

Starting with a collection of screenshots, I made use of image-capture, targeted blur and spatial cropping to exacerbate a rhetoric of depersonalization on their already appropriated photos.

In the end, every picture is adorned with its own title: their supposed name, age, and distance from the user – a collection of fake-women made to say they want to fuck me.

 

Artwork titles:
Shelly, 41, 2,1 miles away
Lisa, age unknown, 2 km away
Klara, age unknown, 3 km away
Kim, age unknown, 2 km away
Katie, age unknown, 1,7 miles away
Jessica HG, age unknown, distance unknown
HornyLena, 22, distance unknown
Émilie, 38, 2,2 km away
Elena, age unknown, distance unknown
Brattney, 19, 12 miles away
Annie, age unknown, 3,6 miles away

Matias Ezequiel Reyes lives in Leghorn and studies in Carrara, Italy. He works with acheirotopoietic formal exploits and is cursed by a puerile interpretation of the extremes of representation.